I keep seeing folks online saying “Why bother creating that app/course/blog when someone’s already done it?”
Please stop that!
The world needs your unique approach! Even if others are working in the same space, you’ve got something special to bring to the table. The internet isn’t a zero-sum game - it’s an endless field of opportunities!
When differentiating your project, ask yourself:
- Can you build it better or simpler?
- Could your version work for a smaller or larger audience?
- Could you pivot and appeal to a completely different crowd?
- Do you actually love this thing? If not, how can you reshape it until it feels right?
No worries if these simple questions don’t hit home - they’re just meant to help refine your strategy.
Your voice is your ultimate MVP. Not everyone learns from the same teacher, connects with the same writer, or uses the same tools. You have no idea who might resonate with your specific style until you put it out there!
I know - this is easier said than done. My notes are packed with half-baked projects I’ve (almost!) abandoned after seeing someone else launch something similar. But maybe if I encourage you to take action, you’ll motivate me to revive some of those ideas.
Keep at it!