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Hey there! I'm Kent Gigger, and welcome to The Uncommon Stack. I build things, ship things, break things, and write about all of it. Software, SEO, AI, product strategy, career moves, and whatever else I'm tinkering with that week.
No social media nonsense here. Just honest experiments, occasional face-plants, and lessons learned the hard way. Grab a coffee and stick around.

Featured

• Update 03 - can SEO alone build an audience in the age of AI?

  Published: 24 Oct, 2025 |  at  08:50 AM

  July-September 2025 SEO experiment update. I said monthly updates, then life happened. Real backlinks appeared, Google's still being Google, and I'm hoarding analytics tools like they're going out of style.

• Can SEO alone build an audience in the age of AI? Let's find out.

  Updated: 28 May, 2025 |  at  06:35 AM

  SEO vs. AI: Can a blog grow without social media? Follow my year-long experiment where keyword strategy meets blind optimism and occasional despair.

Recent Posts

• How to resume, search, and manage Claude Code conversations

  Updated: 18 Mar, 2026 |  at  08:00 AM

  Resume any Claude Code session with --continue or --resume. Plus how to search your full history, name sessions, and a custom /history command.

• OSINT in cyber security: your secrets aren't as secret as you think

  Updated: 18 Mar, 2026 |  at  08:00 AM

  What I learned about OSINT after watching a teenager dominate DEF CON, and why I'm rethinking how much of my life is publicly available.

• How to make Claude Code think harder (literally)

  Updated: 18 Mar, 2026 |  at  06:00 AM

  Trigger words like 'think harder' and 'ultrathink' nudge Claude Code's reasoning, but /effort is the official control. Here's how they relate.

• Claude Code's effort parameter: when to go full send and when to chill

  Updated: 18 Mar, 2026 |  at  06:00 AM

  Use /effort in Claude Code to control thinking depth, tool calls, and response length. Here's what low, medium, high, max, and auto actually do.

• Markdown new line: 4 ways to add a line break (with examples)

  Updated: 18 Mar, 2026 |  at  06:00 AM

  How to create a markdown new line without starting a new paragraph. Backslash, double space, HTML br, and Enter compared across GitHub, VS Code, Obsidian, and more.

• How to export, save, and share a Claude Code conversation

  Published: 18 Mar, 2026 |  at  06:00 AM

  Save a Claude Code conversation with /export, resume it with --continue, or share it as a file. Quick reference for every method.

• How to Be Cool: A Dad's Guide

  Updated: 18 Feb, 2026 |  at  09:00 PM

  A dad's guide to coolness after being stumped by my son's question. Real talk on authentic swagger without the try-hard vibes. Sometimes, less is more.

• I audited my Astro blog and here's what was broken

  Published: 15 Feb, 2026 |  at  10:13 AM

  I audited my Astro blog after months of neglect. Broken headings, invalid structured data, dead affiliate links, accessibility failures. Every fix.

• Claude Code is still crushing it - My updated workflow

  Updated: 14 Feb, 2026 |  at  06:05 PM

  My full Claude Code workflow for 2026. Knowledge base system, custom slash commands, cross-project task tracking, background tasks, MCPs, subagents, and coding from my phone.