About

Welcome to the Uncommon Stack.

Hi, I’m Kent Gigger, marketing engineer and technical consultant, startup founder (with one exit under my belt), and chronic tinkerer with a curiosity for weird stuff.

I run GiggTech, where I help companies solve the messy intersection problems that most consultants won’t touch. Like when your SEO strategy conflicts with your dev architecture, or your content team needs technical infrastructure they don’t know how to ask for. After 15+ years building and breaking web systems at scale, I can architect the strategy AND actually execute it.

These days that work centers on one problem: B2B SaaS sites losing traffic at two moments. When they rebuild, and now, as search moves to AI. If that’s you, see Work with me.

Most of my clients come to me because they need someone who can translate between marketing, engineering, and business. And who’s done the hands-on work, not just theorized about it.

Right now, I’m also running a public experiment: building an audience with SEO in the age of AI and documenting what actually works. Keeping the blog current on every project is its own unsolved engineering problem, but I’m trying. The wins, the failures, and the “why won’t Google index this” moments all land right here on the blog.

Beyond the consulting and experiments, this site is my digital playground. Router security hacks that actually work (unlike that “miracle” hair growth formula I bought). AI projects that aren’t just hype. Baseball analytics that reveal hidden patterns (or confirm that, yes, your team’s bullpen really is that bad). Photography that captures moments others miss.

I write for other curious minds: people who like finding the edges of things, whether that’s an SEO experiment nobody else is running or a mental model that flips your whole approach to product strategy.

When I’m not solving technical problems or writing about them, you’ll find me hiking, camping, or convincing myself that golf is fun. Send tips. Or condolences.

I’m not much for broadcasting on social media. I’d rather build things. But if you’re dealing with technical debt that’s blocking your marketing team, or you need someone who can evaluate vendor proposals and actually know if they’re bullshitting you, let’s talk.

If that sounds like your kind of weird, welcome home.

Kent hiking in the mountains - playful pose Kent hiking in the mountains - power pose Kent hiking in the mountains - action shot Kent hiking in the mountains - victory pose Kent hiking in the mountains - triumphant pose Kent sitting on a mountain overlook

All opinions expressed here are my own and not necessarily shared by my employer.