Uncommon Stack

Hey there! I'm Kent Gigger, and welcome to The Uncommon Stack—my digital workbench of experiments, late-night ideas, and rabbit holes worth chasing. I write about startups, security, SEO, blockchain, product thinking, affiliate marketing, and anything else that fuels my obsession with building cool (and sometimes weird) stuff.
No social media nonsense here—just honest experiments, occasional face-plants, and lessons learned the hard way. Grab a coffee and stick around!

Featured

• Update 01 - Can SEO Alone Build an Audience in the Age of AI?

  Published: 28 May, 2025 |  at  08:50 AM

  May 2025 SEO experiment update. Perfect Lighthouse scores, Google's selective indexing mystery, and unexpected keyword rankings. Join the journey!

• Can SEO Alone Build an Audience in the Age of AI? Let's Find Out.

  Updated: 28 May, 2025 |  at  06:35 AM

  SEO vs. AI: Can a blog grow without social media? Follow my year-long experiment where keyword strategy meets blind optimism and occasional despair.

• How to Be Cool: A Dad's Guide

  Updated: 27 Mar, 2025 |  at  08:35 AM

  A dad's guide to coolness after being stumped by my son's question. Real talk on authentic swagger without the try-hard vibes. Sometimes, less is more.

Recent Posts

• AI Is the Death of Outbound (And Here's What Replaces It)

  Published: 29 May, 2025 |  at  06:50 AM

  AI was supposed to supercharge outbound. Instead, it's killing it. Here's why hyper-personalization creates spam fatigue & what replaces it.

• Why Does the Trailing-Slash Matter? A (Very) Short History

  Published: 16 May, 2025 |  at  06:20 AM

  The trailing slash started as technical necessity, now it's about consistency and SEO. Pick one style, redirect the other, and use it sitewide. Don't stress over the absurdity.

• How to Actually "Get Things Done" in Tech Companies

  Published: 15 May, 2025 |  at  01:08 AM

  True success? Make decision-makers happy, then walk away.

• What Are Canonical URLs?

  Updated: 14 May, 2025 |  at  09:53 PM

  A canonical page is the representative of a group of duplicate pages from one domain. Google needs to pick know which of the duplicate pages it should send traffic to.

• Your Brain on AI—The Cognitive Skill You're Silently Sacrificing

  Published: 3 May, 2025 |  at  09:51 PM

  Don't outsource the most valuable skill you have.

• Why AI Tools Are Making Software Engineers Less Capable

  Published: 25 Apr, 2025 |  at  06:07 PM

  A developer's candid take on AI tools in software engineering—balancing productivity gains with the critical thinking skills that make engineers truly valuable in tech.

• Don't Bench Your Idea

  Published: 16 Apr, 2025 |  at  01:19 AM

  Don't hold back! Your unique voice matters, even in crowded spaces.

• Seeing Through My Little One's Eyes

  Published: 15 Apr, 2025 |  at  05:30 PM

  A father reflects on how his toddler's wonder-filled exploration reveals life's overlooked details.

• Side Project Purgatory

  Published: 12 Apr, 2025 |  at  08:50 AM

  Chasing new coding projects while the almost-finished ones gather digital dust, despite knowing they deserve to ship.