Uncommon Stack
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Hey there! I'm Kent Gigger, and welcome to The Uncommon Stack—my digital workbench of experiments, late-night ideas, and rabbit holes worth chasing.
I write about startups, security, SEO, blockchain, product thinking, affiliate marketing, and anything else that fuels my
obsession with building cool (and sometimes weird) stuff.
No social media nonsense here—just
honest experiments, occasional face-plants, and lessons learned the hard way. Grab a coffee and stick around!
Featured
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Tech Choas and Wild Stories from June 2025
Published: at 08:07 AMFrom $29B Meta fundraising to mind-reading robots, 42 insane tech moments from June that made my SEO experiment look adorably quaint.
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Update 02 - Can SEO Alone Build an Audience in the Age of AI?
Published: at 08:50 AMJune 2025 SEO experiment update. Another month gone by. Join the journey!
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Update 01 - Can SEO Alone Build an Audience in the Age of AI?
Published: at 08:50 AMMay 2025 SEO experiment update. Perfect Lighthouse scores, Google's selective indexing mystery, and unexpected keyword rankings. Join the journey!
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Can SEO Alone Build an Audience in the Age of AI? Let's Find Out.
Updated: at 06:35 AMSEO vs. AI: Can a blog grow without social media? Follow my year-long experiment where keyword strategy meets blind optimism and occasional despair.
Recent Posts
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Make Google Products Work With Your Work Email
Updated: at 08:35 AMConnect any email address to Google services in minutes. Avoid the 'Unable to add users' error when sharing Google Analytics, Data Studio, or Tag Manager with co-worker who don't have Google accounts.
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Learning To Fly A Helicopter- The Beginning Of The Adventure
Updated: at 08:35 AMLearning how to fly helicopters takes time, patience and a few basic requirements.
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Remembering My Dad
Updated: at 08:35 AMHow do you put a father to rest? How do you say goodbye to someone who meant so much to you? Where do you start when there's so much to say?
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Non-Goal Setting And Building A Product Strategy—For All Product Managers
Updated: at 08:35 AMmete description here
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How I'm Spending Quality Time With Family
Updated: at 08:35 AMLife hits hard, but family makes it easier. Connect with loved ones to create meaningful memories - time together is an investment that always pays off tenfold.
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What Qualities Make A Great Engineering Leader?
Updated: at 08:35 AMBeing a leader isn't about having all the answers, or being able to answer every question on your own. It's about taking the time to truly be accessible and available to your team members. Be someone who truly helps those around you.
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Why AI Tools Are Making Software Engineers Less Capable
Updated: at 08:35 AMA developer's candid take on AI tools in software engineering—balancing productivity gains with the critical thinking skills that make engineers truly valuable in tech.
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Why Does the Trailing-Slash Matter? A (Very) Short History
Updated: at 08:35 AMThe trailing slash started as technical necessity, now it's about consistency and SEO. Pick one style, redirect the other, and use it sitewide. Don't stress over the absurdity.
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AI Is the Death of Outbound (And Here's What Replaces It)
Published: at 06:50 AMAI was supposed to supercharge outbound. Instead, it's killing it. Here's why hyper-personalization creates spam fatigue & what replaces it.