Uncommon Stack

Hey there! I'm Kent Gigger, and welcome to The Uncommon Stack—my digital workbench of experiments, late-night ideas, and rabbit holes worth chasing. I write about startups, security, SEO, blockchain, product thinking, affiliate marketing, and anything else that fuels my obsession with building cool (and sometimes weird) stuff.
No social media nonsense here—just honest experiments, occasional face-plants, and lessons learned the hard way. Grab a coffee and stick around!

Featured

• Can SEO Alone Build an Audience in the Age of AI? Let's Find Out.

  Published: 22 Apr, 2025 |  at  10:00 AM

  SEO vs. AI: Can a blog grow without social media? Follow my year-long experiment where keyword strategy meets blind optimism and occasional despair.

• Remembering My Dad

  Updated: 7 Apr, 2025 |  at  06:35 AM

  How do you put a father to rest? How do you say goodbye to someone who meant so much to you? Where do you start when there's so much to say?

• How to Be Cool: A Dad's Guide

  Updated: 27 Mar, 2025 |  at  08:35 AM

  A dad's guide to coolness after being stumped by my son's question. Real talk on authentic swagger without the try-hard vibes. Sometimes, less is more.

Recent Posts

• Why AI Tools Are Making Software Engineers Less Capable

  Published: 25 Apr, 2025 |  at  06:07 PM

  A developer's candid take on AI tools in software engineering—balancing productivity gains with the critical thinking skills that make engineers truly valuable in tech.

• Don't Bench Your Idea

  Published: 16 Apr, 2025 |  at  01:19 AM

  Don't hold back! Your unique voice matters, even in crowded spaces.

• Seeing Through My Little One's Eyes

  Published: 15 Apr, 2025 |  at  05:30 PM

  A father reflects on how his toddler's wonder-filled exploration reveals life's overlooked details.

• Side Project Purgatory

  Published: 12 Apr, 2025 |  at  08:50 AM

  Chasing new coding projects while the almost-finished ones gather digital dust, despite knowing they deserve to ship.

• Career Lessons I've Learned

  Updated: 11 Apr, 2025 |  at  01:35 PM

  Life is hard enough with out knowing what company you should be working with and how to get what you need out of your career.

• How To Use htaccess to Password Protect Your Website Or Any Directory

  Updated: 11 Apr, 2025 |  at  07:29 AM

  In this tutorial, we are going to learn how to use htaccess file to password protect any web page or directory using .htaccess.

• What Qualities Make A Great Engineering Leader?

  Updated: 11 Apr, 2025 |  at  06:23 AM

  Being a leader isn't about having all the answers, or being able to answer every question on your own. It's about taking the time to truly be accessible and available to your team members. Be someone who truly helps those around you.

• Non-Goal Setting And Building A Product Strategy—For All Product Managers

  Updated: 7 Apr, 2025 |  at  07:50 AM

  mete description here

• Make Google Products Work With Your Work Email

  Published: 31 Mar, 2025 |  at  06:51 AM

  Connect any email address to Google services in minutes. Avoid the 'Unable to add users' error when sharing Google Analytics, Data Studio, or Tag Manager with co-worker who don't have Google accounts.